What is the 5-second test for a website?

The 5-second test checks whether a first-time visitor can understand what you offer, who it's for, and what to do next within about five seconds of landing on your page. It's how long most people take to decide whether to stay or leave.

What makes a homepage clear?

A clear homepage states what you sell in plain language, names who it's for, offers one obvious next step, gives a reason to care with a benefit or proof, and looks current and uncluttered at a glance.

Is my information saved or sent anywhere?

No. The test runs entirely in your browser. Your last score is stored only on your own device so the tool can remind you next time, and nothing is sent to a server.

Day 28 Drop · The Slam

★ Free · No Signup · 60 Seconds ★

Does your homepage pass the 5-second test?

A first-time visitor decides whether to stay or bounce in about five seconds — before they read a word. Answer five quick questions and find out what they actually see.

5 Questions Clarity Score Fix List

Take the test →

Visitors don't read first. They scan.

In the first few seconds on your homepage, a stranger is answering three silent questions: What is this? Is it for me? What do I do next? If the answers aren't obvious, they leave — and you never know they were there.

This test puts you in that visitor's seat. Answer honestly, get a clarity score, and walk away with a short, prioritized list of what to fix first.

~5 sec

to decide stay or go

questions, one at a time

logins or data stored

The 5-Second Test

Picture a brand-new visitor landing on your homepage. Answer each question the way they'd experience it — not the way you wish it worked.

Question 1 of 5

0/100

BounceHesitateStay

What a visitor sees

Fix these first

The 5-second self-check (no JavaScript needed):

Open your homepage and, in five seconds, see if a stranger could answer each of these:

Is it obvious what you sell or do?
Can they tell who it's for?
Is there one clear next step without scrolling?
Is there a reason to care — a benefit or proof?
Does it look credible and current at a glance?

A "no" on any of these is the first thing to fix.

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